Social Media Marketing
Marketing and Advertising
Google For Local Businesses
-In Google My Business fill in ALL o the blanks, Have at least 5 photos, keyword descriptions, list all of you services, hours, service areas, videos
-Popularity contest -back links from social media
-Add ons are Facebook. Email, Pinterest etc
-This is the ONLY option for local businesses because ALL print media is dead and so are commercials.
-Know where to open account by seeing what is coming up in Google. (Pinterest & Houzz are showing up on the first page.
What is marketing-
Name of product, clear description, what makes your product/service valuable and why they should use you or buy from you?
You can read an explanation of what marketing is in our Marketing vs. Selling article.
Some important points to keep in mind about marketing:
▪ Marketing is an ongoing process, not a one-time project.
▪ Promotion and marketing are not the same thing. Promotion is just one of many aspects of marketing (and usually one of the last steps of the marketing process).
▪ Marketing starts with product conception—determining the needs and wants of customers and then researching and developing products and services that excel at meeting those needs.
▪ Marketing involves pricing your products in the sweet spot where you maximize overall profits (balancing a low enough price to encourage a sufficient volume of sales and a high enough price to keep profit margins good). Pricing also involves planning strategies such as offering coupons, discounts, etc. to fuel sales.
▪ Once you’ve developed your products and priced them strategically, you need to work out distribution channels—i.e. how are you going to make your products available and accessible to customers?
▪ Promotion can only be done effectively once you have researched and developed your products, priced them strategically to optimize cash flow and profits, and set up sufficient distribution channels. Without successfully completing the full marketing cycle, promotion is expensive and will fall flat.